Thursday 30 June 2016

Eddie Masjedi Pursues Excellence with Single-minded Intensity

An archetypal entrepreneur, Eddie Masjedi continues to relish his newfound success in SnoBar. It seems like his unwavering belief in his convictions has ultimately paid off. In many instances, even gritty souls may get overwhelmed by the indecision about an idea and eventually surrender to it. Only a handful of such people may step up to the challenge and take the plunge into it. Masjedi surely exemplifies it. A distinguished brain behind the origin of SnoBar cocktails, Masjedi has showed that even little successes can do your confidence a world of good and set you up for bigger things.

One day, Eddie Masjedi’s wife asked him to prepare a special desert for her. He started tweaking ingredients and eventually came up with a special desert having a small concentration of alcohol. Although he intended to lend a touch of flavor to the recipe, little he knew that an idea was born.

SnoBar, alcohol infused pop ups, have made huge waves in the world of deserts and cocktails. It has been embraced by all and sundry. Every day, people queue up for these ice creams outside the parlor. As an extensive range of flavors summons their taste buds to gorge on them, they cannot resist the temptations and ultimately give in to it. Once his homemade trials achieved overwhelming success, Eddie Masjedi partnered mixologists and food scientists to add more varieties to their range of available flavors. Currently, they are offering flavors like Brandy Alexander, ink Squirrel, and Grasshopper and use premium-quality alcohol in their deserts.      

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