Eddie Masjedi Makes Success From Alcohol Infused Ice Cream

They say inspiration can come in any form and at any time of the day, which is why you need to keep your mind open at all times. However, not everyone is able to read the inspirations, which is why not everyone is able to convert themselves into successful entrepreneurs. But there are some people who are able to find inspiration even in the most mundane things and chores in life and Eddie Masjedi happens to be one such man.

One night, Eddie’s wife, Shannon, asked him to impress her with an ice cream that she had never tasted before. Not being one to shy away from a challenge, Eddie Masjedi headed straight into the kitchen and tried some interesting combinations to create an ice cream that would make his wife happy and he knew that perhaps the key lay in some adult ingredients, namely alcohol. Within a few minutes, Eddie Masjedi had created an icy treat that he knew would please his wife, but also several other adults.

And hence Snobar was born! Whether you are someone who favours Margarita or Mojito, Cosmopolitan or Grasshopper, Snobar has the flavours that will make you think of your favourite cocktail, while you are actually enjoying an ice cream. Some of the other flavours that Eddie Masjedi created include Brandy Alexander, Brandy Alexander Chocolate Chip and Pink Squirrel and each of these flavours was born after a lot of work and experimentation. Given that Eddie Masjedi knew that he had a successful idea on his hands, he spent a lot of time working with scientists and food innovators, and turned his idea into a reality!

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