Thursday 28 July 2016

Eddie Masjedi reaches on top with his Snobar Venture

If you have ever enjoyed a Snobar, you would know that this is one of the best ice creams that adults can enjoy, because unlike the typical flavours such as chocolate and vanilla, Snobar offers adults something no other ice cream offers. Snobar is actually one of the only ice creams in the world, which is based on popular cocktails, such as Mojito, Margarita, Cosmopolitan, Brandy Alexander and Grasshopper and all this came from one single idea that a man named Eddie Masjedi had.

One night, in an attempt to make something special for his wife, Eddie Masjedi decided to add some alcohol to an ice cream base that he was creating and what he tasted was something truly incredible. Eddie understood that he was on the cusp of something great and the foundation for Snobar was hence laid. After working with several chefs, food scientists and mixologists, Eddie Masjedi was able to perfect his icy cocktails and he knew that he had successfully created a brand of ice creams, which were meant only for an adult audience, but would most certainly make them happy and excited.  

Today, Snobar has grown as a brand and is sold all over the United States of America and people who have tasted it once are known to go back for it, over and over again. However, Eddie Masjedi is not the one to give up, once success has come to him, which is why, he is constantly working to create new flavours, which will bring in more clients and eventually make Snobar a global phenomenon!

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